ROAS Strategy Framework
Target performance benchmarks per growth phase.
Option 01
Baseline
Target ROAS3.9x
Validation & Core Stability
PopularOption 02
Boutique
Target ROAS4.5x
Optimization & Expansion
Option 03
Scaling
Target ROAS5.0x
High Volume Output
Option 04
Enterprise
Target ROAS5.0x+
Market Dominance
⚡ Flexible budget control. No scaling requirements.
Performance & Pricing Breakdown
Budget Tiers, Projections & ROAS Targets
Transparent performance models outlining expected monthly lead volume, total investment, and target profit thresholds across every scaling phase.
| Tier / Package | Meta Ad Spend | Management Fee | Total Monthly Expense | Est. Monthly Leads / Orders | Phase 1 (2x ROAS) | Phase 2 (3x ROAS) | Target ROAS Threshold |
|---|---|---|---|---|---|---|---|
| Starter / Baseline | Investment of €500 / mo | Fee of €500 / mo | Total ~€1,000 / mo | From 70 to 125 leads (~€4 – €7 CPA cost) | Returns €1,000 (Break-even point) | Returns €1,500 (+€500 net profit) | Controlled Cap (3.9x ROAS): €1,950 total (+€950 net profit) |
| Boutique Engine | Investment of €1,000 / mo | Fee of €650 / mo | Total ~€1,650 / mo | From 140 to 250 leads (~€4 – €7 CPA cost) | Returns €2,000 amount (+€350 net profit) | Returns €3,000 amount (+€1,350 net profit) | Controlled Cap (4.5x ROAS): €4,500 total (+€2,850 net profit) |
| Scaling Matrix | Investment of €1,800 / mo | Fee of €850 / mo | Total ~€2,650 / mo | From 250 to 450 leads (~€4 – €7 CPA cost) | Returns €3,600 amount (+€950 net profit) | Returns €5,400 amount (+€2,750 net profit) | Uncapped Scaling (5.0x ROAS): €9,000 total (+€6,350 net profit) |
| Enterprise / Brand Chain | Investment of €3,000 / mo | Fee of €1,150 / mo | Total ~€4,150 / mo | From 425 to 750 leads (~€4 – €7 CPA cost) | Returns €6,000 amount (+€1,850 net profit) | Returns €9,000 amount (+€4,850 net profit) | Uncapped Scaling (5.0x ROAS): €15,000 total (+€10,850 net profit) |
Full Budget Flexibility — No Obligation to Scale
You maintain total control over your advertising budget at all times. There is no forced commitment or obligation to scale into higher tiers. If a baseline budget delivers your ideal customer volume, we can keep and optimize your campaigns right at that level for as long as you choose.
ADS-GON Glossary
Key Metrics to understand what we offer
ROAS: Revenue per € spent on ads (e.g. 4x = €4 generated per €1 spent).
ROI: Net profit after deducting all campaign & agency costs.
Lead: Prospective student/client submitting contact info on your site.
CPL: Average ad cost to acquire a single lead’s details.
CPC: Price paid per user click on an advertisement.
Pixel/API: Tracking setup linking your site to Meta to record sales.
ABOUT US
Meet the Minds Behind Gon-ads
Gonzalo Fdez
Director & Meta Expert
Ines Gtrz
Content & Strategy
Nacho Fdez
Operations & Sales
Companies we make the Meta advert for
